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Information is what people are looking for. The up-to-date content on your website is
why visitors want to return over and over again. Content is ultimately what it all boils down to. An elegantly beautiful site may
catch their attention on the first visit, but won't do much to bring them back again and again. Content is King.
 Readability -- Tests have shown that reading performance is 40%
better paper compared to the same text on a display screen. Publishers put a high priority on making sure their text is easy to
read. The readability of the content on our websites should receive an even higher priority.
Get Info "Above the Fold" -- Bill Aumack's newsletter emphasizes the
importance of capturing your visitors interest by what they see when the page first comes up.
Featuring the Local Church -- Featuring the local church is one of
the eChurch criteria. An up-to-date calendar of events is important, weekly newsletter, photography, sermons on the web and an on
line pastor are some of the ideas.
Getting Information for the Website -- Bill Aumack's
newsletter offers a wide variety of ways to keep information flowing into the website. A must read for every church webmaster.
The Cost of Content -- Bill Aumack's newsletter identifies the
typical mistakes and explains how to go about planning and implementing the basics of up-to-date quality content.
Keeping Information Current -- Bill Aumack's newsletter explains the
importance of quality content kept up-to-date (e.g. the calendar page).
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