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Information, or the lack thereof . . . |
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I
recently received the following email:
I would like to make a suggestion for a non-technical topic, how to effectively
get information from the church members for the website. Our site has been up since April and so far nobody, not even the
pastor, has given me information to put up on it.
In my best Far East accent, “Well Grasshopper,
getting information onto a website is like rolling snow into a snowball.” With all apologies to
Kung Fu fans and actors, I wish I had a simple and profound answer that would
provide enlightenment, but my analogy isn’t that far from the truth. More on that at the end of this article. |
| Seriously, |
I would love to be able to sit at my computer and
just get a steady stream of phone calls and emails informing me of current information for the website. Unfortunately, this
isn’t reality for most (all?) webmasters. It seems like we pour our hearts into the site as a labor of love (especially for us
volunteer types) and then we can’t even get information from the people we are trying to help. It is very frustrating. |
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There are a lot of reasons for this. Let’s
quickly look at some of them and some suggestions for handling the situations. |
| 1. |
People
don’t realize what the website can do for the organization. They see it as something else they have to do, not something that can
benefit the organization. Many times they do not realize the website can be a tool to reach the unchurched as well. It’s just
another thing to do, they have to email the webmaster and ask for something to be added to the website. And that goofy
J webmaster might ask them to
do something else, so they’ll just skip the whole thing.
Possible solution:
Make submitting information as easy as possible. Make sure people have your email and phone number. Don’t ask for a lot of
stuff when they submit information. Say thanks and go with it. Also make sure they can submit information to the church office
and have the church secretary forward it to you. |
| 2. |
It’s hard to create something
from nothing. When a church is just establishing a website, the webmaster naturally
wants to get information from all the ministry leaders to put on the site. However, it’s kind of difficult to for the ministry
leaders to grasp what you are looking for. Lots of details? A brief overview? Or what? So it’s just easier to skip the whole
thing.
Possible solution:
It’s much easier to edit something than it is to create something. So write up what you think the page should say about their
ministry and give it to them for editing. They may make minor changes, they may re-do the whole thing, but it doesn’t really
matter, you got what you wanted--information. |
| 3. |
They mean well, but they
forget. We all have a lot to do, and sometimes we just forget.
Possible solution: Gentle, friendly, positive reminders do wonders. It takes a
while to get people to start thinking about the website and getting information on it. Part of the process of getting people
to think about the website is reminding people about putting information on the website. Don’t remind people that they forgot
(that’s too negative), just kindly asking them to send you the information so you can get it out there. Always try to use a
positive tense instead of a negative tense (avoid don’t, never, no, etc…). Eventually, the website will be part of the process
of getting announcements out. |
| 4. |
There’s information out there,
I just can’t seem to get it. You know there is stuff happening in the church. After all there are
announcements in the bulletin and newsletter, but can’t seem to get the information on the website.
Possible solution: Part of being a webmaster is being an information hound and
finding the info. Tap into other resources (see the second bullet below), take the announcements home from the bulletin, be
proactive and call people, etc. Yes, it’s work, but usually that’s what it takes. |
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Here are some other miscellaneous suggestions
that might be helpful. |
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Be wary of items that require
lots of edits to keep current. Some items on the website are just more hassle than they are worth. If
something requires weekly updates and you can’t get the information, then don’t mess with. Maybe just post the office phone
number where they can get more information. One example can be the church bulletin. It can be a major effort to put that
online each week (depending on how you are doing it) and if you can’t get the information before you get to church for
services, it just might be more hassle than it’s worth. Don’t bite off more than you can chew. |
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Develop a good relationship
with the secretary and newsletter editor. Try to develop a good working relationship with the church secretary
and newsletter editor and get information from them. Remember that they have a lot on their plates too (see the next bullet),
so try not to nag, but help them remember to send appropriate information on to you. Never tell them they are sending you
stuff you don’t need (unless it’s lots of work for them), it is better to just hit the delete key and keep the information
coming. |
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Scratch my back…
Maybe you
could help the secretary and newsletter editor with something. By offering to help them with something, maybe they will
remember you and website next time something comes across their desk. Certainly, you would like to put the newsletter and
appropriate announcements from the bulletin on the website and if you can get the stuff prior to it being published, it’s that
much better for you. |
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Develop an email list.
Develop an
email list for your website (opt-in only!!!!) and use it to send monthly message about the website. This will start to develop
traffic and awareness to your site as well. |
Back to our
Analogy |
Building a website is like rolling snow into a snowball.
It starts slowly and you don’t make much progress. It’s easy to get discouraged. But then it starts to grow and grow and
pretty soon you’ve got a monster on your hands. Then you will be recruiting for help on the site cause you can’t do it all
yourself – and that’s a good thing! |
Content
Contributor |
Please don’t hesitate to contact me if you have questions regarding this topic. See ya next time,
Bill |
