GC Communication Director urges a greater commitment to use the Web for evangelism and ministry

At the Global Internet Evangelism Network (GIEN) Forum 2011, held in Montego Bay, Jamaica, General Conference Communication Director Williams Costa Jr. urged a greater committment to Web platform design and the use of social media for evangelism and ministry:

"A greater commitment to the design of Web technology and use of social media will yield more effective results in the ministry of the Seventh-day Adventist Church".

Williams Costa urged the church to increase its financial commitment to the design of information-sharing through the Web, as well as for administrators to further embrace the two-way communication that is offered by social media, which has become an industry standard:
"It's better for leaders to be prepared for interaction. If you want to be heard you need to hear. Corporations are listening because it's the essence of communication today."